Squarely Natural

True Limited Ingredient Diet


Meet your Pet Health Professionals

SquarePet is a family owned and operated pet nutrition company. Never a follower, always an innovator, we choose to blaze our own path and strive to always be a leader in the pet food industry.

Our Founders

Peter Atkins

After receiving both his undergraduate degree and master’s degree from Texas A&M, Peter Atkins (father of Travis and Tyler) went to work for Ralston-Purina. In the early 1990s, he co-founded Natura Pet Products. Peter helped pioneer pet food industry changing innovations including the use of fresh meats, fruits and vegetables in dry pet food formulas, the use of probiotics and prebiotics, the use of chondroitin sulfate and glucosamine, novel protein formulas using exotic meat sources including kangaroo and ostrich, and created the first true limited ingredient diet. Most notably, Peter created the very first high-meat, low-carbohydrate, dry pet food, made without grains.

Peter’s decades-long career in the pet food industry revolved around his belief in creating quality pet foods with an emphasis on health and natural ingredients. After taking a hiatus from the pet food industry, Peter and his wife, Nancy, decided to join forces with their sons to once again develop innovative pet foods that elevate the overall quality of the industry.

Travis Atkins, DVM

Travis and his brother grew up in an unusually pet food-focused home — from crayon drawings of pet food brand logos as youngsters to working in feed stores, manufacturing plants, and distribution warehouses as teenagers.

After graduating from the University of California-Davis, Travis started a pet food distribution business that catered to independent pet stores. Influences from these altruistic pet retailers paired with his childhood background contributed to him pursuing a career in veterinary medicine.

He returned to University of California-Davis and earned his Doctorate of Veterinary Medicine degree. Travis worked as a family practice and emergency medicine veterinarian. He is also a member of the American Academy of Veterinary Nutrition.

Travis lives in Austin, Texas with his wife Sarah, son Nolan, daughter Gretchen and an assortment of four-legged kids.

Tyler Atkins

Tyler grew up watching his father work for Purina, and then watched him start Natura. His father’s mission to revolutionize and improve the pet food industry left a lasting impression on Tyler.

Tyler graduated from California State University Fresno where he majored in Business Administration Marketing. While attending college, he met his wife Michelle, who along with their 4 boys, Andrew, Pierce, Peyton and Austin, have always been his champions for success.

Throughout his professional sales and training experiences, Tyler never forgot his foundation — caring for animals. So, when the opportunity came to join forces with his dad and brother in the pet nutrition industry, he jumped at the chance.

Before taking on the sales and marketing leadership role for SquarePet, Tyler enjoyed many highly successful years in sales — most notably, a 13-year award winning career in the medical device industry. Tyler brings his extensive sales experience and knowledge to SquarePet as a vital component to the family-owned business.